Gizmo Coded Name

Samsung Electronics Co., Ltd., a leading mobile phone provider, is proud to announce that the SGH-G810, the almighty smart phone with superb camera quality, has been awarded the ‘European Photo Phone 2008-2009’ by the European Imaging and Sound Association (EISA).

The Convergence Panel of EISA said it voted for Samsung’s G810 because of the superior image quality. They added, “Is it a phone or is it a camera? Only a few years ago the SGH-G810’s features would have been unimaginable on anything but a high-spec camera.” In addition to the technical capabilities, the judges also commented that, “Best of all, it manages to look, at once, both elegant and robust.”

Geesung Choi, President of Samsung Telecommunication Business, said he was delighted to receive this award from EISA, an opinion leader in the European imaging and multimedia industry.

“This is important recognition of the progress that we have made in the multimedia phones that have become very popular with European consumers,” Mr. Choi said. “With the SGH-G810, Samsung will continue to deliver the best possible multimedia features in the most attractive design to satisfy mobile phone users in Europe.”

Having globally launched the first 5-megapixel camera-phone in 2004, 7-megapixel camera-phone in 2005, and the groundbreaking 10-megapixel SCH-B600 in the Korean market in 2006, the SGH-G810, awarded as ‘European Photo Phone’ by EISA reinforces Samsung’s renowned leadership in camera-phone market.

The Samsung G810 offers 5 megapixel camera equipped with 3x optical zoom, 4x digital zoom and Xenon flash. Moreover, the G810 boasts its advanced photo quality with the latest digital camera features including face detection, image stabilizer, high ISO (up to 800), macro shot, panorama shot and mosaic & multi shot.

Supporting Symbian v9.2 S60 3rd edition, the G810 also includes Wi-Fi connectivity for seamless communication and GPS with geo-tagging to satisfy mobile phone users.

The G810 has been launched in Europe and Middle East Asia.

G810 Product Factsheet

• Network
  Tri-Band (900 / 1800 / 1900 MHz), HSDPA 3.6 Mbps
  EDGE / GPRS 12, WiFi
• Operating System
  Symbian v9.2 S60 3rd edition
• Display
  2.6” 262K TFT QVGA
• Camera
  - 5-megapixel camera CMOS with Xenon Flash + CIF
  - 3x Optical Zoom/ 4x Digital Zoom, WDR Optimizer, Face Detection
  - Image Stabilization, High ISO (Up to 800)
  - Macro Shot, Panorama Shot, Mosaic & Multi Shot
• Video
  Video recording (H.263, H264, MPEG4/ 30fps@QVGA)
  Video Editor, Video Telephony
• Audio
  Music Player (MP3, AAC, AAC+, AAC+(e), WMA, AMR, RA)
  FM Radio, OMA DRM v2.0, Background Music Play
• Value-added Features
  GPS navigation with geo-tagging
  Google Search
• Connectivity
  Bluetooth v.2.0 EDR / USB 2.0 (Full Speed)
• Memory
  80MB Internal memory + Micro SD
• Size
  103 x 52.9 x 17.9 mm
• Battery
  1200mAh

About EISA
EISA is an association of 50 magazines with a special interest in multimedia from across 19 European countries including the newest member country, Serbia. It is known internationally for the European EISA Awards and in June each year, the editors from all magazines meet to decide which of the consumer products covered in their publications that year, will receive an EISA award. There are six categories: Audio, Video, Home Theatre, Photography, Mobile Electronics and Convergence. All winners may carry the EISA mark for the following 12 months reinforcing both their quality and technology leadership.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.