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Samsung Electronics Co., Ltd., a global leader in consumer electronics and digital technology, introduces two home theater projector models at IFA 2007, announcing the active participation in projector market.

Samsungs’ new Projector SP-A800B delivering the very best in image integrity is an ultra high-end model targeted to the content creation industry and home theater enthusiasts who demand the most superior and ultimate picture quality with Full HD 1920 X 1080p resolution.

To create the ultimate theater experience, SP-A800B with Texas Instrument’s latest 1080p DLP chip combines Samsung’s technological prowess with expert consultation from Joe Kane Productions. In addition, 24-frame true film mode delivers the accurate representation of the filmmakers’ artworks, making customers’ experience more true to life.

SP-A800B allows users to select the color coordination for the three broadcasting formats: SMPTE-C, HDTV, and EBU. Selected color coordination values which are consistent to the broadcasting format offer accurate color projection.

The projector includes numerous input terminals such as HDMI (2), Component (2), S-Video, Composite, a PC input (D-SUB 15 PIN) and RS-232C (S/W upgrade and function control). The new remote control includes a backlight and allows for easy installation, operation, and screen adjustments.

Boasting with its stylish & premium dolphin design, SP-A400B targets both for business users to present slides and for home theater users, employing 1280 X 768p WXGA with normal PC mode and various wide modes.

SP-A400B with BrilliantColor technology of Texas Instrument enabling a 50% increase in brightness of colors with 2,000 ANSI brightness and expands the color palette to make vivid and lifelike picture, is ideally suited to address the needs of the practical customers and business & education partners.

More information on Samsung at IFA 2007 is available at www.samsung.com/ifapress.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.