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Samsung Electronics, an official Worldwide Partner of the Olympic Games in wireless communications equipment, launched its campaign for the Beijing 2008 Olympic Games together with three of its new, high-profile mobile phones designed especially for this grand event. Also announced was the nomination of Liu Xuan, an Olympic gymnastics champion, as Samsung’s Olympic Ambassador during the Beijing 2008 Olympic Games.

At the Samsung Olympic Games Campaign Launch held in Beijing’s Diaoyutai State Guesthouse, Samsung also announced the Samsung Olympic Games Visual Identity System (SOVIS), Samsung ’s Olympic Torch Relay Plan, as well as a brief introduction to the Olympic Rendezvous @ Samsung (OR@S). Samsung is committed to building wireless Olympic Games through its Wireless Olympic Works (WOW).

In attendance at the Samsung Olympic Games Campaign Launch was Mr. Geesung Choi, President and CEO of Telecommunication Network Business of Samsung Electronics, Mr. Keun-Hee Park, President and CEO of Samsung China, Mr. Inyong Rhee, Senior Vice President and Chief Communications Officer of Samsung Electronics, Mr. Wang Wei, Executive Vice President and Secretary General of the Beijing Organizing Committee for the Games of the XXIX Olympiad .

“As an official Partner of the Olympic Games for wireless communications equipment, Samsung contributes significantly to the Olympic Games by delivering leading wireless communication technologies, services, and support through the Wireless Olympic Works program. Samsung will go that extra mile to support the Beijing 2008 Olympic Games,” said Mr. Geesung Choi.

Acknowledging Samsung’s support for the Beijing 2008 Olympic Games, Ms. Yuan Bin, director of the Marketing Department of t he Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) said, “Samsung’s experience in sponsoring previous Olympic Game s and its leading technologies in wireless communication s makes it an indispensable part of a successful Beijing 2008 Olympic Games.”

Samsung Electronics began its sponsorship with the China Gymnastics Association in 2006. For winning China ’s first gold medal for the balance beam at the Sydney 2000 Olympic Games, Liu Xuan was appointed Samsung’s Olympic Ambassador. Samsung has complete confidence in its marketing campaigns with Liu as its Ambassador. Liu is also the first Chinese national nominated to be a Samsung Olympic Ambassador, following Australian runner Cathy Freeman at the Athens 2004 Olympic Games, and Italian skier Alberto Tomba at the Torino 2006 Olympic Winter Games.