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Nothing goes better with digital media than an external reader for your desktop or laptop at home or on the road. Kingston’s Media Reader opens a direct gateway between your digital media and a USB port by simply using expandable storage cards to move photos, music, data and more between devices and eliminating the need to carry cables to connect multiple devices.

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Sony introducing this selection of new VAIO products, Hidetoshi Takigawa, Marketing Director for VAIO Of Europe said “VAIO is naturally positioned to take full advantage of the shift to High Definition. We have built a reputation on the quality of our displays, and our commitment to ‘audio-visual computing’. This is a rather dry phrase for the most exciting fusion of entertainment and technology yet: here are systems that can double as personal HD theatres and HD video editing platforms, and which all feature integrated Blu-ray drives. People often talk about futuristic technology, but this isn’t talk – this is the real thing.”

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Sony has re-emerged with an overwhelming digital experience and stunning product news at IFA 2008. Sony unveiled its IFA highlights and finally demystified its teaser campaign “All becomes clear 28.08.2008. The campaign alluded to the creative concept of the Sony booth, which boasts giant trees and themed exhibition areas featuring the latest Sony products and entertainment content on a total floor space of 6,000m.

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